Until September...

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The posting for August is complete and I will see you all back here on September 1st as we jump into the final 1/3rd of 2022… fall, the holidays, and all that good stuff.

During this coming week I will be working on the next newsletter which will arrive in supporter’s emails on the 1st. If you’re a supporter at the $25/month level and have an ad for the upcoming newsletter, get it to me by the 28th or so.

Here something some of you might be able to help with. I have a number of magic products that I’m thinking of producing. My intention is to produce them as I do the books: in limited quantities, available for supporters, and never re-made.

One of the things that’s holding me up from this is the notion of coming up with packaging for these products. (Not like the shipping packaging. But the packaging the product lives in.)

When I was first getting into magic and buying tricks at a magic store, the packaging was often, literally, a brown paper bag, or a ziploc bag. The answer to the question, “How do we package this magic trick?” was no different than the answer to the question, “How do we package this ham sandwich?”

These days it’s much easier to get custom packaging, but their minimum orders are usually far greater than what I need done. And I don’t want to get 500 little custom boxes when I need 62, you know?

Now, if I was asking myself about this issue—if I was my own customer—then I would say, “Don’t worry about the packaging. I’m just going to throw it out anyway.” Because that’s what I do.

But that’s not a real solution either. When you’re releasing something that’s very limited, the price is going to be at a premium. So it might be $70 for a trick that would otherwise sell for $40, if it was being mass produced somewhere. And if you’re charging a premium, it doesn’t feel right to just put it in a generic box.

Anyway, If you have any thoughts/ideas/or experience with product packaging and have any suggestions for how to do it in a way that is workable for very short-runs of products, let me know. I have some Ideas in mind, but I’d happily take guidance from anyone with experience doing something like that.

Catch you back here on the first. Try to get out and make a couple final summer memories if possible. It’s the best way we have to slow time.